Job Description:
The role of Marketing and E-mailing Specialist involves managing and optimizing activities related to the Selligent Marketing Cloud platform within an organization. Marketing and E-mailing Specialist is a marketing automation and campaign management solution that helps businesses create, automate, and analyze their marketing campaigns.
Missions:
- Configuration and Maintenance
- Campaign Management
- Monitoring and Analysis
- Training and Support
- Security and Compliance
- Cross-functional Collaboration
- Technological Monitoring
Tasks:
• Monitoring of Configuration and Maintenance:
-Coordinate with the technician to configure and maintain the Selligent Marketing Cloud platform according to the specific needs of the business.
– Ensure that the platform is correctly set up to maximize its efficiency.
• Campaign Management:
– Collaborate with operational and marketing teams to understand the objectives of the campaigns.
– Implement automated campaigns, workflows, and email sequences.
– Optimize campaigns based on performance and outcomes.
• Monitoring and Analysis:
– Track campaign performance using analytics tools.
– Analyze data to identify trends, optimization opportunities, and areas for improvement.
• Training and Support:
– Train internal users on how to use Selligent Marketing Cloud.
– Provide technical support and resolve any issues that may arise.
• Security and Compliance:
– Ensure data security on the platform.
– Ensure that marketing practices comply with privacy and data protection regulations.
• Cross-functional Collaboration:
– Work closely with marketing, sales, IT, and other stakeholders to ensure smooth integration of the platform.
• Technological Monitoring:
– Stay informed about the latest features and updates of the Selligent Marketing Cloud platform. Suggest improvements and developments based on the needs of the business.
Engagements :
- Collaborate effectively with the entire department as well as other departments.
- Duty to respect deadlines, work by priority, and within the timelines determined by the hierarchy.
- Ensure the quality of one’s output and work in general.
- Maintain impeccable behavior and respectful relations towards all employees.
- Strictly adhere to a general obligation of discretion and confidentiality, in that no information concerning one’s duties or department should be disclosed, shared, or communicated.
Required Skills :
- Excellent knowledge of Marketing Cloud platforms.
- Skills in deploying, configuring, and maintaining the solution.
- Experience in coordinating marketing campaigns and managing data.
- Ability to analyze campaign results and provide recommendations.
- Good understanding of data protection regulations.
- Excellent communication and project management skills.
- Ability to train and support internal users.
Education and Experience:
- University degree in marketing, computer science, or related field.
- Significant experience in the use and management of the Selligent Marketing Cloud platform.
- Ongoing training on updates and new features of the solution.
Apply
Welcome to Ozeol